Mae F. — Web Strategist & AI Product Builder

End-to-end website strategist and builder

I work across the full website lifecycle - strategy, analytics, SEO/AEO, optimization, UX and implementation - and I build AI-powered digital products that serve niche needs.

LinkedIn Generative AI for Marketing Certificate (AMA)
Generative AI for Marketing Professional Certificate (American Marketing Association)
Selected Projects
Sew What's Next Full Web App

Sew What's Next — AI-powered sewing project planner

Built for sewists, home sewers, and sewing hobbyists who want to get more from their fabric stash. Sew What's Next answers the question every home sewer faces — what should I make with what I already own? Browse your stash, match patterns to fabric automatically, and get AI-generated styling ideas, all in one place. No download required.

  • Pattern-to-fabric matching engine — automatically pairs patterns to your stash based on fabric type, yardage, and stretch requirements
  • AI styling inspiration — generates curated project ideas per pattern with Pinterest search integration
  • Pattern envelope OCR — photograph a pattern envelope and AI extracts all metadata automatically
  • Full fabric stash management — photos, yardage, cost tracking, CSV bulk import, and stash value totals
  • Create a free account to save your stash and patterns, or explore instantly with demo mode — no sign-up needed
  • Mobile-first design with dark and light mode — works on any device, any screen
Open app
Sew What's Next sewing planner dashboard
One-Tap Transit PWA

One-Tap Transit — Accessible PWA for public transport

Built a personalized progressive web app for a senior citizen who needed to use public transit to travel to recurring appointments. The multi-step process of searching for directions and checking for delays was turned into a single tap on their home screen — removing stress and the need to type on the keyboard. A small but meaningful example of how AI-assisted development can rapidly solve real-world problems.

Private project — link not shared for user privacy and screenshot anonymized.
One-Tap Transit app showing a single-button interface for getting directions to a medical appointment via public transit

Professional Focus

I'm a senior web manager who optimizes high-traffic digital properties for better user experiences and stronger marketing performance.

I've built, improved, experimented on, and iterated many websites to drive better results, and have also served as the technical lead for a full website redesign and rebrand.